14 October 2010, Petaling Jaya. To coincide with their on-going efforts to reach out and educate students on the nutritional value of soy milk as a healthy lifestyle beverage choice, Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) today officially launched their five-month corporate responsibility initiative, the Yeo’s Program Susu Soya Sekolah. Under the purview of the programme, Yeo’s will provide educational talks on balanced food diet and distribute 400,000 packs of Yeo’s soy milk to 60 schools from October 2010 until March 2011. In addition, the Yeo’s Program Susu Soya Sekolah undertakes the role to educate students towards preserving the environment by learning about recycling.
Activities lined-up as part of the campaign include free serving of Yeo’s Soy Milk; educational talks on balanced food diet, soy nutrition and eating habits which includes quizzes; Yeo’s Colouring Contest and the Yeo’s Peraduan Antara Sekolah-Binaan Kitar Semula Kreatif 1 Malaysia, a recycling competition amongst participating schools. To kick-off the launch, Standard 5 and 6 pupils from Sekolah Sri Kebangsaan Sri Kelana pitted their culinary skills for the best Yeo’s Soy Milk shake using healthy and natural ingredients.
In attendance to witness the official launch of Yeo’s Program Susu Soya Sekolah which took place at the Sekolah Kebangsaan Sri Kelana, Petaling Jaya was Pn Hajah Nafsiah Binti Jaapar, Pegawai Pelajaran Daerah, Unit Pembangunan Kemanusiaan, Pejabat Pelajaran Daerah (PPD), Jabatan Pelajaran Negeri Selangor (JPN Selangor), Mr. Vincent Chui, General Manager-Marketing of Yeo’s and Puan Rohayah Mohamad Sarif, Principal of Sekolah Kebangsaan Sri Kelana.
Mr Vincent Chui, General Manager-Marketing of Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) said, “In line with our on-going corporate tagline ‘Lead a joyful Life’ that encourages a happy and healthy living proposition, the Yeo’s Program Susu Soya Sekolah aims to instil the importance of a balanced diet amongst our young generation and at the same time create awareness on the nourishing value of soy milk. School children today are exposed to so many food options and sometimes it’s easy to make wrong food choices due to busy schedules and lifestyle habits. By arming young people with proper knowledge of what constitutes a good diet for healthy growth and that wholesome food can also be tasty, they can then make these choices for themselves and carry this habit into their adult years.”
Amongst the 60 schools participating in this campaign are Sekolah Kebangsaan Sri Kelana, Sekolah Kebangsaan Kampung Jawa (2), Sekolah Kebangsaan Alam Damai, Sekolah Jenis Kebangsaan (C) Naam Kheung, Sekolah Jenis Kebangsaan (C) Choong Wen, Sekolah Jenis Kebangsaan (T) Batu Caves and Sekolah Jenis Kebangsaan (T) Kajang. Approximately 100,000 students will benefit from this programme.
“The children will also be taught about preserving the environment by learning about recycling via educational talks on recycling-related activities. Through the Yeo’s Peraduan Antara Sekolah: Binaan Kitar Semula Kreatif 1 Malaysia, schools will be invited to enter a recycling competition that facilitates the creation of an “eco-friendly” structure using empty Yeo’s soy milk cartons themed “1Malaysia”. The school with the most creative structure within the stipulated guideline and adherence to the theme will be deemed the winner. Cash prizes won by the winning schools will be at the liberty of the school to use for school development programmes,” said Vincent.
This will definitely be useful once the children have consumed their Yeo’s soy milk beverage, added Vincent. Participating schools will also be invited to enter the Yeo’s Colouring Contest to showcase their skills as well as to drive awareness on the nutritional benefits of soy.
“We welcome the participation of the private sector through efforts such as these that will ultimately benefit schools and their pupils taking part in the Yeo’s Program Susu Soya Sekolah. In line with the government’s objective of developing individual potential through quality education, it is also important for students to have proper nutrition knowledge and to put this knowledge into practice to stay active and healthy,” said En. Sazali Baharudin, Penolong Pegawai Pelajaran Daerah, Unit Pembangunan Kemanusiaan, Pejabat Pelajaran Daerah (PPD), Jabatan Pelajaran Negeri Selangor (JPN Selangor).
He added, “Through the cooperation with Yeo’s, students will gain valuable knowledge on healthy diet practices as well as efforts that can help preserve the environment.”
About Yeo’s Soy Milk
Yeo’s Soy Bean Milk is made from 100% Canadian Non-GMO. Canadian soybeans are recognised internationally for their stable quality, higher consistency in shape and size for a better grind and higher protein content. As one of the most widely researched, health promoting foods available, soy beans have naturally occurring compounds which are good for promoting health. Key benefits of soybeans are related to their excellent protein content, high levels of essential fatty acids, numerous vitamins and minerals, isoflavones and their fiber. Soy protein is said to lower cholesterol levels and the combined effects of soy protein and soy isoflavones lowers blood pressure and cholesterol levels. Yeo’s Soy Bean Milk is packaged in environmentally friendly recyclable packs.
About Yeo Hiap Seng (Malaysia) Berhad (Yeo’s)
The Yeo’s Group is involved principally in the production, marketing and sale of food and beverage products under the brand names of “Yeo’s”, “Cintan”, “Justea”, “SoyRich” and “Yogurt”. All food and beverage products are manufactured under strict hygiene standards using the freshest ingredients to maintain the natural delicious taste and flavour. Yeo’s is committed to continuous research & development to keep abreast of market trends.
With a significant market presence in the ethnic market and in line with the government’s aim to further develop the Malaysian halal brand as a global benchmark, Yeo’s leverages on Malaysia’s role as the world’s Halal manufacturing hub.
Yeo’s Malaysia is an important manufacturing centre for Yeo’s Global Distribution for Indonesia, New Zealand, Australia, Europe and the USA.