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CORPORATE PROFILE |
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The YEO HIAP SENG Malaysia group is involved principally in the production, marketing
and sale of food, beverages and sweetened condensed milk under the brand names
of "Yeo's", "Fizzi", "Goodtase", "Cintan" and "SoyRich". These products are manufactured
in the YEO HIAP SENG Malaysia factories located throughout Malaysia. All food
and beverage products are manufactured using the freshest ingredients in order
to maintain the natural delicious taste and flavour. Strict hygiene standards
which are maintained at all times and stringent quality control ensure the high
quality of all products. Continuous research & development is carried out as part
of our commitment to further improvement as well as to keep abreast of the market
trends. Added to that is the Yeo's special touch that makes our wide range of
products the natural choice for our many customers nationwide.
Perhaps
one reason why the Yeo's product range is such a favourite is due to our commitment
to anticipating consumer needs and providing customer satisfaction. For instance,
YEO HIAP SENG Malaysia was the first to commercially bottle and sell traditional
Asian beverages like soyabean milk, sugarcane drink and chrysantemum tea.
The
manufacturing operations of the Group is complemented by YEO HIAP SENG Malaysia's
extensive nationwide distribution network. With offices, warehouses and depots
throughout Malaysia, YEO HIAP SENG Malaysia operates its own fleet of sales
vans to service outlets directly.
YEO
HIAP SENG Malaysia's wide distribution network is one reason why reputable
manufacturers trust the distribution strength of the Group's trading arm.
All
these aspects of YEO HIAP SENG Malaysia's operations are part and parcel
of the company's culture making it the driving force behind the company's
success.
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