To be the No.1 Asian Food and Beverage Company in Malaysia

CURRENT ACHIEVEMENTS

No.1 in Soya Milk Category
No.1 in Tea Drink Category
No.1 in Canned Meat Range

TARGETS

No.1 in Instant Noodle Category
No.1 in Canned Food Category

CORPORATE CORE VALUES

DISCIPLINE
Honest, ethical and adhering to rules, regulations, policies and standards.

Behaviour
Follow company rules, regulations, policies and industry and statutory standards.
Honest when managing and handling company goods and business.
Do not abuse one authority and position in the company.

HIGH STANDARD
To strive and achieve best business practices.

Behaviour
Ensure product quality meets statutory requirements as well as market needs.
Actively seek ways to improve current business practice.
Be accountable and responsible for our actions.

CLEAR COMMUNICATION

Behaviour
Explain reasons behind actions taken.
Encourage feedback.
Schedule regular communications meetings to disseminate important company information.

YHS 5C'S GUIDING PRINCIPLE - CONSUMER FOCUS

YHSM has long been a consumer-focused food and beverage company. Focus on the consumer is based on the well-known adage that "The Customer is King". In order to serve consumers better, YHSM carries out market and consumer research to identify customer needs, wants and expectations.

A marketing campaign to reach out to consumers.	Consumer trends are closely and constantly monitored through extensive research to keep abreast of the changing needs of the consumer. Results of researches help YHSM procure new product ideas and make innovative changes to existing products. Improvements have been made to past innovations such as packaged ready-to-drink teas and soya beverages.
Emphasis on fair pricing is another important factor that contributes to the sales of Yeo’s products. As YHSM products are targeted to the general audience made up of various income groups, effort is taken to ensure that consumers get quality and value in a product. Creative advertising and marketing strategies employed are targeted towards reaching our consumers. Clear and informative, our advertising and marketing campaigns are designed to inform the public about latest Yeo’s products in the markets, on-going promotions and also act as a reminder to consumers on the wide range of quality products YHSM has to offer. YHSM gives priority to customer’s feedback because it serves as the driving force behind YHSM operations.		YHS creates new products in response to demand of consumers.

 

YHS 5C'S GUIDING PRINCIPLE - CATEGORY LEADERSHIP

YHS has been among the pioneers in the food and beverage industry in South East Asia. This Category Leadership position is achieved through innovative research and sound marketing strategy. The sale of packaged teas and soyabeans, which are among the favourites of today’s consumers, has helped YHSM maintain its leadership position. YHS are the category leaders in several segments namely in non-carbonated drinks such as the soyabean, cooling drinks and ready-to-drink teas. Focus and priority is given to the fast-growing and strategic category. YHS’s Product Research and Development Division is actively searching for new ideas and exciting variants in our range of beverages.		Maintaining a leader of category products
		YHS has been pioneers in the food and beverage industry in South East Asia.

 

YHS 5C'S GUIDING PRINCIPLE - CHANNEL MANAGEMENT

YHS products available at local petrol stations YHS products at a mini-mart

Quality products require strategic and efficient distribution to reach the consumers; the consumers are met through the extensive YHS distribution channels via supermarkets, mini-markets, wholesale outlets, institutions, provision shop, coffee shops and convenience store. Outlets in Malaysia that carry YHSM products possess varying and unique characteristics. The YHSM distribution network takes these characteristics into account and accommodates these variances. Yeo’s well-trained sales and marketing personnel service these outlets on a regular basis. A marketing mix has been tailored to each of these outlets with regards to the product, pricing, promotion and place (location). Even packaging formats for products differ for each outlet, to meet the needs of consumers in each particular town. Believing that communication is the foundation of effective marketing, YHSM ensures that its staff undergoes extensive training to be competent service providers.

Packet beverages available through vending machines

 

YHS 5C'S GUIDING PRINCIPLE - COST CONTROL

Efficiency of YHS personnel at an outlet         Investment in modern technology equipment to increase efficiency and productions quality

Cost control, not to be confused with cost cutting, is one of YHSM methods of allocating cost of operation. Personnel of YHSM are required to be trained on cost controlling. YHSM strives to reach optimum efficiencies in its operations. At YHSM, cost control in the purchasing of raw material, in factory operations, warehousing, marketing, distribution and administration are applied. Cost control is implemented without compromising on quality and improvements. Hence, no cost is spared when it comes to investing in new technologies to increase efficiency and production quality at YHSM. Through its Management Information Systems, the finance department at YHSM provides timely information and measurements to all departments, ensuring that a certain level of control is maintained.

 

YHS 5C'S GUIDING PRINCIPLE - CONFIDENCE

Strategy and Planning
Training sets the goals of the employees against those of the company and is aimed towards rationalizing and achieving the two goals.

Implementation of Actions
Plans are formulated to convert goals agreed upon into an action plan.

Skills
Personnel are provided with adequate training for the execution of the agreed plan.

Communication
Personnel in each department are provided with the required communication skills for effective communication throughout the organization. This is to gear employees towards attaining excellence in their jobs, which in turn will ensure a team spirit that will drive YHSM to greater heights.