STAY SAFE WITH YEO'S, JOIN RAKAN COP!
Joint Effort between Yeo's, Polis Diraja Malaysia (PDRM), Yayasan Pencegahan Jenayah Malaysia (MCPF) & American International Assurance (AIA) on Crime Prevention
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Platinum Recipient, Packet Drinks Category
Yeo's Marks 50 Years Milestone With The Nation
21 August 2007, Petaling Jaya... From quaint little villages to sky scraping towers, from dusty old roads to highways, from manual typewriters to Information Technology, Malaysia has certainly come a long way since achieving independence 50 years ago. These changes mark not an aged nation, but a young and thriving one. Similarly Yeo Hiap Seng (Malaysia) Berhad (Yeo's), which is marking 50 years presence in Malaysia this year, has scored a resounding triumph to be a part of this young and progressive country.
The pioneer and dominant market leader in Botanical Beverages such as chrysanthemum tea, soya bean milk, cincau, lychee, sugarcane, water chestnut, winter melon tea and ice tea lemon, marked its milestone by launching its new look in conjunction with the 50th Merdeka anniversary celebrations and its 50 years presence in Malaysia.
Another Yeo's product which has also undergone a face-lift is Cintan instant noodles. Cintan is Malaysia's first branded instant noodles and, one of Malaysia's most preferred household brand, which is recognised as the best and springiest noodles ever and a source of protein.
The new Yeo's and Cintan refreshing packaging which are modern, youthful and contemporary, were unveiled at the One World Hotel today by Owen Ow, Managing Director and Chief Executive Officer of Yeo's.
The facelift, which incorporates a new creative packaging design and logo, gives an upbeat characteristic to both the Botanical Beverages and Cintan Noodles; which now comes complete with a new refreshing packaging. The new Yeo's and Cintan packaging graphics further uplift the image, refresh and create more appeal while maintaining the core characteristics of the brands.
"Fifty years after its independence, Malaysia has undergone a tremendous transformation to become a thriving developing country, often considered a "role model" by its Southeast Asian neighbours for its economic and political stability, multicultural harmony and steady progress. Similarly, Yeo's has also undergone a transformation to reinforce its position as the pioneer and market leader in botanical beverages as well as instant noodles," said Ow.
"While we may have grown older in terms of the number of years we have established ourselves in Malaysia, I am proud to say that Yeo's is 50 years 'young' due to our ability to conform ourselves through times of change. Yeo's capability to adapt and to transcend with time with the Next Wave enables us to bring more excitement, innovation and renovation to our brand in addition to increasing its potential as a global brand,"
Explaining the concept of Yeo's Next Wave, Ow said that the new packaging was developed as a result of the company's ability to predict, respond to and capitalize on change.
"We know that Yeo's has grown to become more than a Trademark. Consumers consider Yeo's a "Trustmark", but in order to reinforce our position as a market leader we need to move with the times and prepare Yeo's to be a "Lovemark"," said Ow.
"Families have changed a lot in the past 50 years and we need to reflect that in our logo, our packaging and the products we offer. In order to retain these consumers, many of whom have grown up with Yeo's products in their household, we need to change and grow with them as well," said Ow.
Ow is confident that the modern and contemporary packaging of Yeo's and Cintan will not only appeal to the younger generation but will draw the attention of the older ones as well as it still retains its old charm albeit in a more fresh perspective.
We've drank it, eaten it and we love it simply because it brought us joy and comfort. Springy noodles with mouth watering flavourings to whet appetites and drinks that kept us cool all year round. It's still keeping us refreshed and filled today! Yeo's chrysanthemum tea, soya bean milk, cincau, lychee, sugarcane, water chestnut, winter melon tea, ice tea lemon, Cintan Asli, Cintan Curry, Cintan Assam Laksa, Cintan Tom Yam, Cintan Mushroom Chicken, Cintan Soto Ayam, Cintan Vegetarian, Cintan Mi Goreng Ala Indonesia and Cintan Mi Goreng Spicy. Love at first bite, Love at first sip or both! Yeo's, the natural choice.
Yeo's & Chef Wan Concoct Cintan Selera Chef Instant Noodles
For A "Syok" Eating Experience!
25 September, Kuala Lumpur... What do you get when you leave your favourite Cintan instant noodles in the hands of Chef Wan, Malaysia's favourite culinary expert? The 'syokingly' delicious range of Cintan Selera Chef Instant noodles of course!
With the successful teaming up of Yeo Hiap Seng (Malaysia) Bhd (Yeo's), with celebrity Chef Wan, Cintan lovers can now add on two brand new flavours to their favourite instant noodles. The Cintan Selera Chef instant noodles is the latest extension of instant noodles for Cintan and is available in two flavours - Cintan Selera Chef Kari Laksa Perrghh! and Cintan Selera Chef Mi Sup Gempak.
The Managing Director and Chief Executive Officer of Yeo's, Owen Ow said that Cintan which has for years been the Malaysian preferred brand, continues to look for innovative ways to attract an even greater target audience.
Yeo's recently unveiled its new refreshing, youthful and contemporary packaging for its range of Cintan instant noodles in conjunction with the Yeo's Next Wave. The new packaging was developed as a result of the company's ability to predict, respond to and capitalize on change.
"The new Cintan Selera Chef instant noodles have a distinct Malay taste profile that is loved by all Malaysians. We are indeed fortunate to be in collaboration with Chef Wan who, in addition to being well-known for his local cuisine, is a great promoter of our local Malaysian dishes. What's extra special about the Cintan Selera Chef instant noodles is that it's co-developed for Cintan by Yeo's and Chef Wan. The successful collaboration also entailed Yeo's and Chef Wan to co-create the mouth watering recipes for Cintan Selera Chef instant noodles. "I am sure that after tasting the Cintan Selera Chef instant noodles, our consumers will be reminiscent of the delicious flavour and taste of the meals made painstakingly in the traditional way by their mothers and grandmothers especially in the kampungs," said Ow.
The collaboration with Yeo's for Cintan Selera Chef instant noodles is Chef Wan's first in the instant noodles category. Like the majority of Malaysians, Chef Wan acknowledges the tasty, springy Cintan noodles as his favourite choice and preferred brand. Chef Wan who simply loves the new Cintan Selera Chef instant noodles, is keen to share his 'syok' eating experience through the two specially co-created mouth-watering recipes with Yeo's. "This is the taste I want to share," says the 'Food Ambassador of Malaysia' who has more than 15 years' culinary experience and is the author of numerous successful cookbooks.
The Cintan Selera Chef instant noodles was introduced and endorsed by Chef Wan during a cooking demonstration held at Isthmus KL. With his extensive knowledge on Malaysian cuisine, Chef Wan demonstrated several easy and creative ways of preparing Cintan Selera Chef instant noodles using everyday ingredients and which can be enjoyed by the entire family anytime of the day. The guests were later treated to the delicious noodles during the buka puasa that followed.
In maintaining the uniqueness of each of its product, Yeo's has come out with a vibrant packaging for Cintan Selera Chef instant noodles. Ow explained that one is certain not to miss the Cintan Selera Chef instant noodles in any supermarket or shop as the packaging which has a smiling image of Chef Wan stands out among the rest. The creative packaging design and revamped Cintan logo, gives an upbeat characteristic and more appeal while maintaining the core characteristics of the brand.
"At the same time, consumers will easily identify with this new range of instant noodles as all of Yeo's Cintan instant noodles including the Cintan Selera Chef's range are made from the finest quality flour and protein-filled ingredients making them tastier and springier down to the last bite," he added.
Yeo's, 1st Global F & B To Feature Canada Brand Icon! Experience!
29 January 2008, Kuala Lumpur... Malaysia's leading home-grown food & beverage company, Yeo Hiap Seng (Malaysia) Berhad (Yeo's) today unveiled Malaysia's all-time favourite drink, Yeo's soy milk with the Canada Brand icon on its new and upbeat packaging. The maple leaf and swoosh icon of Canada Brand which signifies, "Quality is in our Nature," further reinforces Yeo's position as a leading player in the soy beverage category and its commitment on the use of premium 100% non-GMO soybeans from Canada in their soy beverage to deliver exceptional quality and taste.
Made possible through a co-branding partnership agreement between Yeo's and the Canadian Soybean Exporters' Association (CSEA) which falls under the Canadian Government's patronage, Yeo's is the first company in Malaysia and the first global F & B brand to collaborate with the CSEA to feature the Canada Brand icon. The Canada Brand symbol represents the use of Canadian soybeans of the highest quality standards in the manufacturing process, certified by the CSEA.
Yeo's association with Canada Brand which distinguishes Yeo's soy from other soy brands in the market, is consistent to Yeo's "Stay Healthy, Yeo's the Natural Choice" platform to meet growing consumers' preference towards health drinks with lower sugar content.
Speaking at the official launch and exchange of agreement ceremony graced by the High Commissioner of Canada, His Excellency David G. Summers, the Managing Director and Chief Executive Officer of Yeo's, Owen Ow said "We are truly honoured to be given the opportunity to collaborate with the CSEA and the privilege of being the first company in Malaysia and globally, outside of Canada, to do so. Through this significant alliance, we want to continue to build Yeo's as a "trust mark" to a "love mark" by taking yet another initiative to ensure our growing customer base consume only the best soy milk made from the best soybean. The Canada Brand icon on Yeo's soy milk packaging further reinforces that Yeo's soy milk is only produced from the highest quality 100% non-GMO Canadian soybeans that are quality certified by the CSEA."
Owen added, "Yeo's was the first Malaysian company to commercially produce packaged soy milk in 1955 and the first company in the world to introduce soy milk in tetrahedron on-way paper containers. Since then, Yeo's has constantly evolved to make improvements in processing, packaging formats and to using higher quality soy. Yeo's soy derives its exceptional quality and taste of soy milk from the beans and processing which ensures quality. Our leading position in the soy beverage category is attributed to Yeo's on-going commitment to deliver premium soy milk that meet consumers' preference towards health drinks with lower sugar content through our "Better for You" products."
To support Yeo's "Stay Healthy, Yeo's the Natural Choice" campaign, Yeo's will organise the "Fly to Canada" Consumer Contest from April to June 2008. There is also a print campaign in the pipeline.
HE David G. Summers said, "This launch today solidifies Canadian Soybean Exporters' Association's? partnership with a century old Malaysian company that has consistently stood as the number one food and beverage company in Malaysia."
The Canada Brand initiative was launched in July 2006 by the Agriculture and Agri-Food Canada with industry stakeholders and provincial governments of Canada. Canada's soybeans are global leaders in quality and value; it is pure 100% non GMO soybeans. Canadian soybeans are recognised internationally for their stable quality, higher consistency in shape and size for a better grind and higher protein content.
As one of the most widely researched, health promoting foods available, soy beans have naturally occurring compounds which are good for promoting health. Key benefits of soybeans are related to their excellent protein content, high levels of essential fatty acids, numerous vitamins and minerals, isoflavones and their fiber. Soy protein is said to lower cholesterol levels and the combined effects of soy protein and soy isoflavones lowers blood pressure and cholesterol levels.
The Canada Brand icon will be featured in Yeo's soy milk range comprising the 250ml tetra pack, 1 litre pack, 300ml can and the 300ml one way bottle.
Cintan Grab Mi Cup Noodle! Instant Solution For A Satisfying Meal!
(Mmm... The taste you'll love to share)
The last thing you want to do when you're hungry is to slave over a kitchen to whip up a quick delicious meal (admittedly, not all of us are blessed with the cooking talents of Chef Wan, Jamie Oliver or Nigella Lawson!). Especially not when you can literally hear hunger pangs and you¡¯ve got a class to rush for, the appointment you're late for or a journey to embark on. Your mother was right when she said that you can never function on an empty stomach. To echo a Spanish proverb... "The belly rules the mind"
Grab Mi, the latest offering from the Cintan Instant Noodles range, is definitely something you want to keep in the home, office and carry with you at all times for a fast, yummy and enjoyable meal.
The convenient alternative to fast foods, the Cintan Grab Mi Cup Noodle range comes to you in an easy-to-carry cup and is available in three flavours ¨C Cintan Grab Mi Curry, Cintan Grab Mi Vegetable and Cintan Grab Mi Assam Laksa. All you need to do is pour hot water into the cup, wait for three (3) minutes and voila, you can now indulge in a meal that's full of flavour any time of the day!
The Cintan Grab Mi Curry is filled with tantalising spices and flavours that is reminiscent of Mom's (or Grandma's) home-made curry. No need to rush home now for a taste of home cooking. For vegetarians who are looking for a readily available and convenient meal, the zesty Cintan Grab Mi Vegetable with its nice pepperish taste is definitely the option you want. For those who prefer a tangy taste for the "bestnya..." culinary experience, the Cintan Grab Mi Assam Laksa is definitely the choice to satisfy exotic palates. Mmm...
The preferred brand and a favourite of many, Cintan Instant Noodles range including the new Cintan Grab Mi Cup Noodle variety is acknowledged for its springiest noodles made from the finest quality flour, making them tastier and springier down to the last nibble.
The Cintan Grab Mi Cup Noodle range is available in hypermarkets, supermarkets, convenient stores, grocery shops, sundry shops and other outlets.
Over 40,000 Primary School Children Enjoy The Fruity Goodness Of Yeo's La Fruit Drink
(Yeo's triangular pack makes an exciting comeback-La!)
30 June 2008, Petaling Jaya... To coincide with their corporate responsibility efforts which supports the on-going Yeo's "Stay Healthy, Yeo's the Natural Choice" campaign, Yeo Hiap Seng (Malaysia) Berhad (Yeo's) presented over 80, 000 packets of Yeo's latest fruit drink, "La" to 40 primary schools in Kuala Lumpur and Selangor via a road show activity. Held in conjunction with the inaugural launch of the La Fruit Drink, amongst the lucky recipients were SK Puchong Perdana, SKJC Yuk Chai, SK Seksyen 2, SRJK Chung Hua, SRJK Kheow Bin, SK Setiawangsa, SK Raja Muda, SK Telok Pulai and others.
The Managing Director and Chief Executive Officer of Yeo's, Owen Ow said, "The Yeo's initiated La Road Show is in line with our corporate responsibility efforts to provide a platform to school children to encourage them to make healthier choices in their everyday food & beverage selection. The Yeo's La Fruit Drink range, made from real fruit juice, provides a refreshing and healthier alternative as an option to the kids today."
Owen added, "We coincided the La Road Show with the inaugural launch of the La Fruit Drink to mark the significant and nostalgic comeback of the triangular pack! School children in the 1950s were first introduced to Yeo's beverage in triangular packs which was very well received then. Incidentally, Yeo's was the first FMCG (fast moving consumer goods) company in Malaysia to introduce the triangular packed beverage and also the first to reintroduce the concept into the market once again. We wanted to emulate the same kind of excitement amongst children today as the triangular packed beverage was once enjoyed by their grandparents and possibly their parents when they were children. What's more, in keeping to the nostalgic essence of the brand, the La Fruit Drink range is still kept to an affordable price of 70 - 80 cents per pack to benefit all."
The La Road Show, which saw the distribution of 2, 000 packs of La Fruit Drink to each of the 40 schools, officially ran from March, 2008 until June, 2008. The birth of the 'La' brand name is derived from the local Malaysian lingo of endearment ¨C "Lah", used in everyday conversations; Please-lah, let's go-lah, yes-lah, just to name a few. Riding on this sense of familiarity and nostalgia that can instantly struck a chord with Malaysians; Yeo's introduced the one and only La!
The interactive road show required each child to say "La" in true Malaysian fashion to receive their free sample of the La Fruit Drink from Yeo's representatives. The children cheered gleefully for their choice of Orange La, Grape La, or Strawberry La. A task that was thoroughly enjoyed by the children!
The thirst-quenching option, the La Fruit Drink range, made from real fruit juice, is available in three tasty fruity options of Strawberry La, Orange La and Grape La. Each of the colourful La Fruit Drink triangular packed drink can be easily identified with the fruit motifs of grape, strawberry and orange to excite taste buds. Not only can the La Fruit Drink be enjoyed straight from the box, once frozen, you can literally eat your drink! One product with two different means of enjoyment.
The La Fruit Drink range is available at school canteens, sundry shops, grocery shops, mini and large supermarkets and other outlets.
Chee Hin Kiat, 44, of Ipoh, Perak (Chee) and Makandran A/L Subramanian, 37, of Kajang, Selangor (Makandran) can certainly attest that drinking Yeo's soy milk has more than just health benefits! Both Chee and Makandran were awarded the grand prize winner and the first prize winner in the Yeo's Drink Healthy & Fly to Canada Contest which supports the Yeo's on-going "Stay Healthy, Yeo's the Natural Choice" campaign.
As the grand prize winner, Chee will receive a round-trip to Canada for two (2) persons, a cash prize of RM 20,000.00 and Yeo's products worth RM 1,000.00. Makandran (37), the first prize winner, also receives a-round trip to Canada for two (2) persons with a cash prize of RM 5,000.00 and Yeo's products worth RM 500.00.
Awarding the prizes to both Chee and Makandran and other lucky winners at a presentation ceremony at Yeo's headquarters in Jalan Tandang, PJ today, Owen Ow, the Managing Director and Chief Executive Officer of Yeo's said, "Our heartiest congratulations goes to Chee, Makandran and all the other winners of the Yeo's Drink Healthy & Fly to Canada Contest. We organised the contest especially for loyal customers of Yeo's and soy lovers as a platform to show our appreciation and to give them an opportunity to participate and win truly exciting prizes. We hope Chee and Makandran will have an exciting adventure in Canada."
Chee, said, "I was very surprised to learn that I was the grand prize winner. My family and I love drinking Yeo's soy milk so it was only natural for me to enter the contest although I never expected to win! I would like to thank Yeo's for giving me this wonderful opportunity to fly to Canada." Echoing the sentiments was Makandran, "I was absolutely delighted to hear that I won the competition and I couldn't believe it at first. I never realised that drinking 100% non-GMO Yeo's Soy Milk could win me a trip to Canada. I can't wait to visit Canada and some truly exciting places that I have heard so much about. Thank you Yeo's!"
Goh Siew Kim, 50, of Cheras, KL and Mohd. Hisham Bin Haja Najmuddeen, 22, of TTDI, KL were both announced as the second prize winners and will each receive a cash prize of RM 3,000.00 and Yeo's products worth RM 200.00.
The three winners in the third prize category comprising Khairi Sabirin Bin Hood, 32, of Port Dickson, Negeri Sembilan, Lim Tun Ben, 42, of Alor Setar, Kedah and Samuel Koh Yong Wah, 32, of Tawau, Sabah will each receive a cash prize of RM 1,000.00 and Yeo's products worth RM 100.00.
100 Consolation winners will each receive RM 50.00.
More about the Contest
The contest is a follow-up to the recent unveiling of Yeo's Soy Milk featuring the Canada Brand icon, made possible through a co-branding partnership agreement between Yeo's and the Canadian Soybean Exporters' Association (CSEA). The maple leaf and swoosh icon of Canada Brand which signifies, "Quality is in our Nature" reinforces Yeo's commitment on the use of premium 100% non-GMO soybeans from Canada in their soy beverage to deliver exceptional quality and taste.
Yeo's association with Canada Brand which distinguishes Yeo's soy from other soy brands in the market, is consistent to Yeo's" Stay Healthy, Yeo's the Natural Choice" platform to meet growing consumers' preference towards health drinks with lower sugar content. The partnership also marked Yeo's as the first company in Malaysia and the first global F&B brand, outside Canada, to collaborate with the CSEA.
The contest required submission of contest entry forms with a choice of the following proof of purchase; two (2) flaps from the Yeo's Soy Milk 1 liter tetra packs; four (4) flaps from the Yeo's Soy Milk in 250ml tetra packs or three (3) labels from the 300ml Yeo's Soy Milk glass bottles (one way bottle). Participants were required to attach the correct number of flaps or labels with the completed contest form and send it to the contest management centre.
Yeo's "Fly to Canada Contest" Prize Presentation Ceremony
L - R: Mr. Owen Ow (MD & CEO of Yeo's) with the Grand Prize Winner of the Yeo's Fly to Canada Contest, Mr. Chee Hin Kiat.
L - R: Mr. Owen Ow (MD & CEO of Yeo's) presenting Mr. Makandran A/L Subramaniam, the 1st Prize Winner his cheque and tickets to Canada!
L - R: Yeo Thean Seng (Yeo's Marketing Manager), Owen Ow (MD & CEO of Yeo's), Makandran (1st Prize Winner), Chee Hin Kiat (Grand Prize Winner), Lim Tun Ben (3rd Prize Winner), Khairi Sabirin Bin Hood (3rd Prize Winner), Cindy Tan (Yeo's Assistant Product Manager) and Lee Hon Seng (Yeo's GM Sales).
Yeo's Collaborates With Eurasian Community
To Raise Funds For 88 Year-Old Club House!
If you thought that canned foods were only meant to be eaten straight from the can and heating it up was all you could do to whip a quick delicious meal, think again!
Maureen Skeltchy, a Eurasian chef that provided delicious food for the Selangor & Federal Territory Eurasian Association (SAFTEA) Annual Heritage Bazaar certainly proved otherwise. With the support of Malaysia's leading home-grown Food & Beverage Company, Yeo Hiap Seng (Malaysia) Berhad (Yeo's), visitors to the SAFTEA Heritage Bazaar were treated to an array of mouth watering Portuguese dishes made by Chef Maureen and her team from Yeo's selection of canned foods, noodles and sauces comprising Yeo's Sambal Ikan Bilis; Yeo's Cuttlefish in three variations i.e. Soy Sauce, Sambal and Curry; Yeo's Seri Kaya; Yeo's Non Fried Noodle; Yeo's Soya Sauce and Yeo's Salted Soya Bean.
A social activity held in aid of SAFTEA's Building Fund, the November 30th Heritage Bazaar saw members, their families and friends meet up to enjoy the carnival atmosphere to strengthen fellowship and interaction. What better way than to do it with food and drinks! Amongst the Portuguese dishes prepared by Chef Maureen from Yeo's canned foods, noodles and sauces were Chap Chai, Assam Fish, Debal Curry, Pineapple Patchery, Mee Siam, Beef Semur and Egg Sambal. In addition, the Yeo's sponsored Yeo's Purple Carrot Juice, Yeo's Orange Juice and Yeo's Apple Juice were sold to the public at a special price to aid in the fund-raising activity.
Speaking earlier at the official presentation to mark the collaboration between Yeo's and SAFTEA at Yeo's headquarters in Petaling Jaya, Yeo's Managing Director and Chief Executive Officer, Mr Owen Ow said, "We are truly proud to collaborate with SAFTEA which has been around for nearly as long as Yeo's! SAFTEA holds an important place in Malaysia's rich cultural heritage and its service to the Eurasian community. As part of our CSR initiative, Yeo's is always looking towards reaching out to smaller communities to support them in their endeavours and to all who have supported Yeo's since our inception way back in the 1900's from China. This is our way of giving back to society."
"Through our Yeo's Stay Healthy, Yeo's the Natural Choice' platform which aims to meet our loyal consumers' growing preference towards health drinks with lower sugar content, Yeo's is indeed very pleased to share our healthier range of products to our friends in the community."added Ow.
At the presentation ceremony, Yeo's presented 100 cartons comprising Yeo's canned foods, Yeo's Seri Kaya, Yeo's non fried noodles and Yeo's fruit juice beverage to SAFTEA President Brig Gen (Ret) Dato' Richard Robless.
Brig Gen (Ret) Dato' Richard Robless, the President of the Selangor & Federal Territory Eurasian Association (SAFTEA) said, "We are extremely happy and proud that Yeo's?has joined us for our Heritage Bazaar, as the brand is synonymous with good quality and delicious food - something that we Eurasians are known for and can identify with."
He added, "Yeo's tradition and heritage, like ours, is rich and diversified and the variety of delicious local recipes and popular drinks it produces for the convenience of busy Malaysians?is truly amazing. We hope that our relationship with Yeo's will strengthen further as the company expands to embrace an even wider variety of products to meet the increasingly sophisticated demand for good quality food and drinks. In this, we are partners in a common endeavour."
Visitors to the Heritage Bazaar were enthralled by the rows of stalls selling Christmas cakes and decorations, specially designed chocolates, costume jewellery, handicrafts and other goodies. In addition, a jumble sale, a cultural dance, a live auction and fun & games for children and adults were offered. The highlight at the Heritage Bazaar was the best sugee cake contest where anyone could be a judge for only RM 5.00 and which allowed for the tasting of six varieties of delectable sugee cakes.
All proceeds from the sale at the Heritage Bazaar when to the aid of the SAFTEA building fund.
Photo Shoot
Official handshake marks Yeo's collaboration with SAFTEA
L - R: Brig Gen (Ret) Dato' Robless (President of SAFTEA) & Owen Ow (MD & CEO of Yeo's)
L - R: Sheila De Costa (SAFTEA Vice President), Brig Gen (Ret) Dato' Richard Robless (SAFTEA President), Owen Ow-Yeo's (MD & CEO), Sau Ean Nee (Yeo's Company Secretary), Christine Kong (Yeo's Senior Marketing Executive)
Yeo's Derek Choo & Christine Kong serving tasty Portuguese dishes made from Yeo's canned foods, sauces & non-fried noodles
L - R: Yeo's Christine Kong & Derrek Choo serving dishes made from Yeo's canned foods, sauces & non-fried noodles
L - R: Derek Choo-Yeo's Senior Marketing Exec, Christine Kong-Yeo's Senior Marketing Exec & SAFTEA'S Sari (Asst Cook), Chef Maureen Skeltchy & Janet Xavier
STAY SAFE WITH YEO'S, JOIN RAKAN COP!
Joint Effort between Yeo's, Polis Diraja Malaysia (PDRM), Yayasan Pencegahan Jenayah Malaysia (MCPF) & American International Assurance (AIA) on Crime Prevention
10 January 2008, Kuala Lumpur - Yeo Hiap Seng (Malaysia) Berhad (Yeo's) Malaysia's leading home-grown food & beverage company, kicked-off its "Stay Safe with Yeo's" campaign to encourage conscientious Malaysians to play their part to assist authorities to keep crime at bay.
Officially launched by Yang Berbahagia Tan Sri Lee Lam Thye, Vice-Chairman of the Yayasan Pencegahan Jenayah Malaysia (MCPF) and accompanied by Yang DiHormati Tuan Arjunaidi Bin Mohamed, Ketua Polis Daerah Petaling Jaya and Mr. Owen Ow, the Managing Director and Chief Executive Officer of Yeo's, the "Stay Safe with Yeo's" campaign aspires to encourage members of the public to join Rakan Cop in the fight against crime by encouraging them to report crime by calling any of Rakan Cop's 13 designated hotline numbers.
Made possible through a joint effort with the Polis Diraja Malaysia (PDRM), MCPF and American International Assurance (AIA), the three-day crime prevention launch campaign took place at the 1-Utama Shopping Centre, Bandar Utama from January 09 until January 11, 2009 from 10 am to 10 pm with activities to educate the public on crime prevention and safety.
Speaking at the official launch, the Managing Director and Chief Executive Officer of Yeo's, Owen Ow said, "In line with Yeo's commitment to community welfare through our corporate responsibility programme, Yeo's is truly pleased and honoured to collaborate on this important campaign with PDRM, MCPF and AIA to help address the increasing crime rates that we see today. Through this significant alliance, we want to do our utmost as a responsible corporate organisation and to play our part towards community welfare. This is not the first time that Yeo's has embarked on a safety campaign. In fact, we ran our first public safety campaign in 1988. This marks yet another contribution by Yeo's to ensure that we are aware of our own safety and also to encourage everyone to do their part to help the authorities to help make our communities a safer place."
Ow said, "To facilitate this campaign, we made it possible for our popular range of Yeo's Asian Drink beverages in tetra brik pack comprising Chrysanthemum Tea, Soya Bean Milk, Winter Melon, Lychee and Sugar Cane to carry a printed ¡®message' on the back panel. The 'message' will invite members of the public to sms to a designated number to register as a Rakan Cop. Upon successful registration, 1st 10,000 members will be entitled for free AIA personal accident permanent total disability insurance with snatch protection coverage (PA) of RM 10,000.00 for 90 days. To drive the message effectively, the back panel will also include safety tips of what to do in different situations."
"We would also like to reiterate that safety is the most important criteria and therefore, we would like to advise those who become members of Rakan Cop to adhere to the safety guidelines," added Ow.
In his speech, MCPF Vice Chairman, Tan Sri Lee Lam Thye emphasized on the need to organize ourselves into self-help communities and adopt crime prevention practices that will help reduce criminal activity.
"It is only just and fair that we are entitled to a crime-free environment and a life free from fear. We need to regain the space lost to crime. We should not have to worry about snatch thieves every time we go for a walk. We should not worry every time we leave our children and loved ones at home fearing that they may be exposed to predators of the human kind. Our children deserve a safe and healthy space in which to play and grow." said Tan Sri Lee.
Stressing on the importance of the "Stay Safe with Yeo's" Crime Prevention campaign, Tan Sri Lee said that it was imperative for talks and discussions on ways to tackle the critical issues and implement measures that will make our cities safer.
"We need to make Malaysia a competitive safe and safe place for work, play and investment by foreign direct investors. A crime-free environment is an important prerequisite to our business competitiveness and attractiveness as an investment venue." he added.
"Polis DiRaja Malaysia has a long history and collaboration in security and safety but our shared interests have always been broader than just fighting crime." said Ketua Polis Selangor Dato' Khalid Abu Bakar.
In his speech which was delivered by Tuan Arjunaidi bin Mohamed, Ketua Polis Daerah Petaling Jaya, Dato' Khalid said, "We share a common view of the importance of enhancing safety and promoting prevention measures to curb crime - a common perspective on the importance of safety, a common commitment to help improve lives in the country, a common commitment to internal security as well as a common concern for general security.
"We may all wish that the solutions to our challenges were that simple, but the realities of our current security situation and therefore the shape of our challenges are a lot more complicated than some popular views would suggest." said Dato' Khalid.
The police chief said that despite the security challenges faced, the police force has always found ways to overcome them. Dato' Khalid also commended Yeo's, AIA and the 1-Utama Shopping Complex for addressing security and safety risks in an innovative manner, which still allowed people to go about their daily activities without fear or crime and urged other industries to follow suit.
Yeo's range of Asian Drink beverages come under the banner of Yeo's "Stay Healthy, Yeo's the Natural Choice" campaign that meet consumers' preference towards health drinks with lower sugar content through their "Better for You" products.
The "Stay Safe with Yeo's" campaign featured a host of exciting on-ground activities such as self defense skills demonstration, games, gift redemption for signees, and "Yeo's Stay Safe Hour Give Aways". Members of the public can still sign up upon buying a packet of Yeo's Asian Drink beverage by following the simple instructions on the back panel.
Yeo's Asian Drink beverages in tetra brik pack comprising Chrysanthemum Tea, Soya Bean Milk, Winter Melon, Lychee and Sugar Cane is available at all leading retail outlets, hypermarkets and supermarkets.
Photo Shoot
At the Official Launch of the Stay Safe with Yeo's Campaign
L - R: Datuk Kamaruddin, Vice-Chairman of Yayasan Pencegahan Jenayah Malaysia (MCPF), Yang Berbahagia Tan Sri Robert Phang, Exec Council Member of MCPF, Yang Berbahagia Tan Sri Lee Lam Thye, Vice-Chairman of MCPF, Yang DiHormati Tuan Arjunaidi Bin Mohamed, Ketua Polis Daerah Petaling Jaya and Mr. Owen Ow, MD & CEO of Yeo's.
Presenting the back panel of the Yeo's Asian Drink Tetra Brik Pack highlighting the Stay Safe with Yeo's Campaign.
L - R: Mr. Owen Ow, MD & CEO of Yeo's, Yang Berbahagia Tan Sri Lee Lam Thye, Vice-Chairman of the Yayasan Pencegahan Jenayah Malaysia (MCPF) and Yang DiHormati Tuan Arjunaidi Bin Mohamed, Ketua Polis Daerah Petaling Jaya.
BOH AND YEO'S ADD UMMPH! TO TEH-O-AIS
A new alliance gives a refreshing spin to an authentically
Malaysian beverage
26 February 2009, Kuala Lumpur - Picture this. Dining tables by the roadside of corner restaurants filled with adults engrossed in their own friendly chatter. While there are some who are simply enjoying their favourite Malaysian meal as they gleefully set their sights on the wall-mounted TV. In all that pandemonium of noise, waiters meander attentively through the crowd taking orders and serving drinks. Sounds all too familiar? Yes, this is a typical scenario at a 'mamak' restaurant.
Take a closer look at each table and you will notice one common beverage that is ubiquitous. As a true-blue Malaysian, you've guessed it right! Our local teh is still the "must-have" drink at all "mamak' restaurants.
In keeping with this innately Malaysian tradition and much to the delight of all, BOH Plantations Sdn Bhd (BOH) and Yeo Hiap Seng (Malaysia) Berhad have launched this authentically Malaysian beverage, BOH Teh-O-Ais, in a ready-to-drink form.
BOH and Yeo's, two of Malaysia's most well respected brands, have joined forces to refresh Malaysian taste buds with the all new BOH Teh-O-Ais. Synonymous with the Malaysian culture, BOH Teh-O-Ais is set to become the preferred choice of beverage with friends and family anytime and anywhere!
The new BOH Teh-O-Ais was jointly launched by the Chief Executive Officer of BOH Plantations, Ms Caroline Russell and Managing Director and CEO of Yeo's, Mr. Owen Ow in an ala-Malaysian fashion. The unique alliance in the beverage industry between two established homegrown brands was marked with the exchanging of documents between Russell and Ow to jointly manufacture, market and distribute BOH Teh-O-Ais.
"We are truly pleased to collaborate with BOH, another well established Malaysian brand, to offer a bona fide local drink that will no doubt appeal to Malaysians of all ages anywhere and anytime of the day." said Ow.
"Drinking tea at the local mamak stalls or just about anywhere has indeed become a way of life for Malaysians. We are confident that the new convenient ready-to-drink BOH Teh-O-Ais will provide consumers' with choices to suit their taste buds through its refreshing variants."
Ow explained, "The alliance between BOH and Yeo's is especially significant as this is the first time that both companies with strong legacies are forming a strategic alliance to manufacture, market and distribute the BOH Teh-O-Ais. We are two homegrown companies with a proud and long standing history of tradition and a wealth of experience. Yeo's is over a hundred years old whilst BOH is 80 years old. We are not just another brand. We are a trusted mark well-known to consumers in Malaysia and throughout the world. Through great opportunity, we teamed up to bring to you BOH Teh-O-Ais, creating a new milestone for both BOH and Yeo's and in the industry as well."
Ow added that as a key player in the Asian Drinks, canned foods and noodles categories, Yeo's continues to lead in these segments with significant market share in both the local and international markets. "BOH shares a similar position in the tea market backed by their strong brand heritage. With Yeo's established presence and vast experience in the F & B industry, we will be lending our support to BOH with the manufacturing and distribution of BOH Teh-O-Ais. We are truly proud to play a part in this evolution with BOH Teh-O-Ais," added Ow.
Russell said, "It is with great enthusiasm and pride that BOH enters into this alliance with Yeo Hiap Seng, another Malaysian brand of iconic status and a recognised leader in the ready-to-drink beverage segment. This alliance is a strategic decision by both parties to draw on the strengths and competencies of each Company to mitigate the risks of entry into a highly competitive marketplace.
"Once again, BOH is pleased to share the "Ummph!' by offering a Malaysian favourite drink which delivers on taste, yet has the accessibility and convenience of a ready-to-drink form.
"Today's rat-race requires us to keep up with the hectic pace of work life and a busy schedule with family and friends. This sort of lifestyle leaves us yearning for a convenient beverage to grab. BOH Teh-O-Ais will suit the fast-paced lifestyle of today's generation who are always on-the-go," explained Russell.
"We have ensured only the best ingredients are used so that Malaysians can enjoy a healthy beverage with all the natural goodness of tea fused with real honey. We hope our new Teh-O-Ais range never fails to deliver that "Ummph!' when you are looking for a truly refreshing and healthy drink while on the move," added Russell.
BOH Teh-O-Ais is made from freshly brewed homegrown tea from Cameron Highlands and fused with real honey, making it a truly refreshing drink. Served chilled, the beverage is the perfect thirst quencher for hot Malaysian days! To top it all, it is packed in vibrant orange coloured 300ml cans and 200 ml tetra brik packs to fit the fast paced lifestyle of Malaysians. Convenience, freshness and natural goodness never looked and tasted better!
Available in three mouth watering flavours, BOH Teh-O-Ais is guaranteed to make everyone crave for more. For those seeking the pure natural goodness of tea and honey, there is the Teh-O-Ais Original. If tangy drinks add zest to your day, then try the Teh-O-Ais Lemon. Teh-O-Ais Passion Fruit on the other hand is like having a juicy fruit in your mouth!
So wait no longer. For a truly Malaysian and thirst-quenching drink, head down to your nearest store and try BOH's latest tasty treat! The BOH Teh-O-Ais range can be found at all leading hypermarkets and stores nationwide.
READER'S DIGEST TRUSTED BRANDS AWARD
Platinum Recipient, Packet Drinks Category
Yeo's considers it a great privilege to be chosen as one of the Platinum recipients of the Reader's Digest Trusted Brands Award. Indeed, we are humbled by the trust and affection placed on us by customers throughout Asia as demonstrated by the number of times they have voted for us, which we have been made to understand is at least twice the amount of votes for our nearest competitor.
To be acknowledged for our Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation and Social Responsibility is an honour that is rewarding beyond compare. The Company continuously strives to embody these virtues in all aspects of the business, whether in product development, shareholder relations or customer interactions. The award is thus an invaluable encouragement to everyone at Yeo's and a boost to our on-going efforts to capture a larger slice of our market segment.
Without a doubt, the consumer is foremost in Yeo's DNA. The products we produce are geared towards providing the optimal experience in taste and price. Customer feedback is also important to us; we place our fingers on the pulse of ever-evolving customer tastes and labour to reflect their preferences. For instance, in response to the increasing emphasis on health, new products are developed on the platform of 'Better For You', a guarantee to the consumer that our products are a perfect complement to a healthy lifestyle.
This is a part of our commitment to make 'Yeo's - The Natural Choice' for Malaysians. Hence, we use only the freshest ingredients in our drinks, sauces, canned food and instant noodles. Our manufacturing process adheres to stringent food safety, quality and hygiene standards to ensure that only the best and most natural flavours are captured.
These tenets have been an integral part of Yeo's business model since its establishment more than 100 years ago. These values have stood the test of time and remain our guiding light in all our business decisions.
In closing, we would like to thank Reader's Digest for putting together a survey that not only acknowledges the importance of consumer choice but also provides other consumers a benchmark to guide their purchases.
Finally, we are deeply indebted to our customers, without whose support and confidence we would be just another insignificant, nameless brand on a supermarket shelf. We dedicate this award to our loyal customers in Malaysia, Singapore, North America, Europe, rest of Asia and across the globe.
A statement by Statement by Mr. Owen Ow, Managing Director & CEO of Yeo Hiap Seng (Malaysia) Berhad
Mr Owen Ow receiving the Platinum Award from International Trade and Industry Deputy Minister Datuk Mukhriz Tun Mahathir while Reader's Digest Asia's Editor-In-Chief Jim Plouffe looks on.
