Yeo's Sends Off Winners Of Soy Contest To Canada!
Chee Hin Kiat, 44, of Ipoh, Perak (Chee) and Makandran A/L Subramanian, 37, of Kajang, Selangor (Makandran) can certainly attest that drinking Yeo's soy milk has more than just health benefits! Both Chee and Makandran were awarded the grand prize winner and the first prize winner in the Yeo's Drink Healthy & Fly to Canada Contest which supports the Yeo's on-going "Stay Healthy, Yeo's the Natural Choice" campaign.
As the grand prize winner, Chee will receive a round-trip to Canada for two (2) persons, a cash prize of RM 20,000.00 and Yeo's products worth RM 1,000.00. Makandran (37), the first prize winner, also receives a-round trip to Canada for two (2) persons with a cash prize of RM 5,000.00 and Yeo's products worth RM 500.00.
Awarding the prizes to both Chee and Makandran and other lucky winners at a presentation ceremony at Yeo's headquarters in Jalan Tandang, PJ today, Owen Ow, the Managing Director and Chief Executive Officer of Yeo's said, "Our heartiest congratulations goes to Chee, Makandran and all the other winners of the Yeo's Drink Healthy & Fly to Canada Contest. We organised the contest especially for loyal customers of Yeo's and soy lovers as a platform to show our appreciation and to give them an opportunity to participate and win truly exciting prizes. We hope Chee and Makandran will have an exciting adventure in Canada."
Chee, said, "I was very surprised to learn that I was the grand prize winner. My family and I love drinking Yeo's soy milk so it was only natural for me to enter the contest although I never expected to win! I would like to thank Yeo's for giving me this wonderful opportunity to fly to Canada." Echoing the sentiments was Makandran, "I was absolutely delighted to hear that I won the competition and I couldn't believe it at first. I never realised that drinking 100% non-GMO Yeo's Soy Milk could win me a trip to Canada. I can't wait to visit Canada and some truly exciting places that I have heard so much about. Thank you Yeo's!"
Goh Siew Kim, 50, of Cheras, KL and Mohd. Hisham Bin Haja Najmuddeen, 22, of TTDI, KL were both announced as the second prize winners and will each receive a cash prize of RM 3,000.00 and Yeo's products worth RM 200.00.
The three winners in the third prize category comprising Khairi Sabirin Bin Hood, 32, of Port Dickson, Negeri Sembilan, Lim Tun Ben, 42, of Alor Setar, Kedah and Samuel Koh Yong Wah, 32, of Tawau, Sabah will each receive a cash prize of RM 1,000.00 and Yeo's products worth RM 100.00.
100 Consolation winners will each receive RM 50.00.
More about the Contest
The contest is a follow-up to the recent unveiling of Yeo's Soy Milk featuring the Canada Brand icon, made possible through a co-branding partnership agreement between Yeo's and the Canadian Soybean Exporters' Association (CSEA). The maple leaf and swoosh icon of Canada Brand which signifies, "Quality is in our Nature" reinforces Yeo's commitment on the use of premium 100% non-GMO soybeans from Canada in their soy beverage to deliver exceptional quality and taste.
Yeo's association with Canada Brand which distinguishes Yeo's soy from other soy brands in the market, is consistent to Yeo's" Stay Healthy, Yeo's the Natural Choice" platform to meet growing consumers' preference towards health drinks with lower sugar content. The partnership also marked Yeo's as the first company in Malaysia and the first global F&B brand, outside Canada, to collaborate with the CSEA.
The contest required submission of contest entry forms with a choice of the following proof of purchase; two (2) flaps from the Yeo's Soy Milk 1 liter tetra packs; four (4) flaps from the Yeo's Soy Milk in 250ml tetra packs or three (3) labels from the 300ml Yeo's Soy Milk glass bottles (one way bottle). Participants were required to attach the correct number of flaps or labels with the completed contest form and send it to the contest management centre.
Yeo's "Fly to Canada Contest" Prize Presentation Ceremony
L - R: Mr. Owen Ow (MD & CEO of Yeo's) with the Grand Prize Winner of the Yeo's Fly to Canada Contest, Mr. Chee Hin Kiat.
L - R: Mr. Owen Ow (MD & CEO of Yeo's) presenting Mr. Makandran A/L Subramaniam, the 1st Prize Winner his cheque and tickets to Canada!
L - R: Yeo Thean Seng (Yeo's Marketing Manager), Owen Ow (MD & CEO of Yeo's), Makandran (1st Prize Winner), Chee Hin Kiat (Grand Prize Winner), Lim Tun Ben (3rd Prize Winner), Khairi Sabirin Bin Hood (3rd Prize Winner), Cindy Tan (Yeo's Assistant Product Manager) and Lee Hon Seng (Yeo's GM Sales).
Over 40,000 Primary School Children Enjoy The Fruity Goodness Of Yeo's La Fruit Drink
(Yeo's triangular pack makes an exciting comeback-La!)
30 June 2008, Petaling Jaya... To coincide with their corporate responsibility efforts which supports the on-going Yeo's "Stay Healthy, Yeo's the Natural Choice" campaign, Yeo Hiap Seng (Malaysia) Berhad (Yeo's) presented over 80, 000 packets of Yeo's latest fruit drink, "La" to 40 primary schools in Kuala Lumpur and Selangor via a road show activity. Held in conjunction with the inaugural launch of the La Fruit Drink, amongst the lucky recipients were SK Puchong Perdana, SKJC Yuk Chai, SK Seksyen 2, SRJK Chung Hua, SRJK Kheow Bin, SK Setiawangsa, SK Raja Muda, SK Telok Pulai and others.
The Managing Director and Chief Executive Officer of Yeo's, Owen Ow said, "The Yeo's initiated La Road Show is in line with our corporate responsibility efforts to provide a platform to school children to encourage them to make healthier choices in their everyday food & beverage selection. The Yeo's La Fruit Drink range, made from real fruit juice, provides a refreshing and healthier alternative as an option to the kids today."
Owen added, "We coincided the La Road Show with the inaugural launch of the La Fruit Drink to mark the significant and nostalgic comeback of the triangular pack! School children in the 1950s were first introduced to Yeo's beverage in triangular packs which was very well received then. Incidentally, Yeo's was the first FMCG (fast moving consumer goods) company in Malaysia to introduce the triangular packed beverage and also the first to reintroduce the concept into the market once again. We wanted to emulate the same kind of excitement amongst children today as the triangular packed beverage was once enjoyed by their grandparents and possibly their parents when they were children. What's more, in keeping to the nostalgic essence of the brand, the La Fruit Drink range is still kept to an affordable price of 70 - 80 cents per pack to benefit all."
The La Road Show, which saw the distribution of 2, 000 packs of La Fruit Drink to each of the 40 schools, officially ran from March, 2008 until June, 2008. The birth of the 'La' brand name is derived from the local Malaysian lingo of endearment ¨C "Lah", used in everyday conversations; Please-lah, let's go-lah, yes-lah, just to name a few. Riding on this sense of familiarity and nostalgia that can instantly struck a chord with Malaysians; Yeo's introduced the one and only La!
The interactive road show required each child to say "La" in true Malaysian fashion to receive their free sample of the La Fruit Drink from Yeo's representatives. The children cheered gleefully for their choice of Orange La, Grape La, or Strawberry La. A task that was thoroughly enjoyed by the children!
The thirst-quenching option, the La Fruit Drink range, made from real fruit juice, is available in three tasty fruity options of Strawberry La, Orange La and Grape La. Each of the colourful La Fruit Drink triangular packed drink can be easily identified with the fruit motifs of grape, strawberry and orange to excite taste buds. Not only can the La Fruit Drink be enjoyed straight from the box, once frozen, you can literally eat your drink! One product with two different means of enjoyment.
The La Fruit Drink range is available at school canteens, sundry shops, grocery shops, mini and large supermarkets and other outlets.
Yeo's, 1st Global F & B To Feature Canada Brand Icon! Experience!
29 January 2008, Kuala Lumpur... Malaysia's leading home-grown food & beverage company, Yeo Hiap Seng (Malaysia) Berhad (Yeo's) today unveiled Malaysia's all-time favourite drink, Yeo's soy milk with the Canada Brand icon on its new and upbeat packaging. The maple leaf and swoosh icon of Canada Brand which signifies, "Quality is in our Nature," further reinforces Yeo's position as a leading player in the soy beverage category and its commitment on the use of premium 100% non-GMO soybeans from Canada in their soy beverage to deliver exceptional quality and taste.
Made possible through a co-branding partnership agreement between Yeo's and the Canadian Soybean Exporters' Association (CSEA) which falls under the Canadian Government's patronage, Yeo's is the first company in Malaysia and the first global F & B brand to collaborate with the CSEA to feature the Canada Brand icon. The Canada Brand symbol represents the use of Canadian soybeans of the highest quality standards in the manufacturing process, certified by the CSEA.
Yeo's association with Canada Brand which distinguishes Yeo's soy from other soy brands in the market, is consistent to Yeo's "Stay Healthy, Yeo's the Natural Choice" platform to meet growing consumers' preference towards health drinks with lower sugar content.
Speaking at the official launch and exchange of agreement ceremony graced by the High Commissioner of Canada, His Excellency David G. Summers, the Managing Director and Chief Executive Officer of Yeo's, Owen Ow said "We are truly honoured to be given the opportunity to collaborate with the CSEA and the privilege of being the first company in Malaysia and globally, outside of Canada, to do so. Through this significant alliance, we want to continue to build Yeo's as a "trust mark" to a "love mark" by taking yet another initiative to ensure our growing customer base consume only the best soy milk made from the best soybean. The Canada Brand icon on Yeo's soy milk packaging further reinforces that Yeo's soy milk is only produced from the highest quality 100% non-GMO Canadian soybeans that are quality certified by the CSEA."
Owen added, "Yeo's was the first Malaysian company to commercially produce packaged soy milk in 1955 and the first company in the world to introduce soy milk in tetrahedron on-way paper containers. Since then, Yeo's has constantly evolved to make improvements in processing, packaging formats and to using higher quality soy. Yeo's soy derives its exceptional quality and taste of soy milk from the beans and processing which ensures quality. Our leading position in the soy beverage category is attributed to Yeo's on-going commitment to deliver premium soy milk that meet consumers' preference towards health drinks with lower sugar content through our "Better for You" products."
To support Yeo's "Stay Healthy, Yeo's the Natural Choice" campaign, Yeo's will organise the "Fly to Canada" Consumer Contest from April to June 2008. There is also a print campaign in the pipeline.
HE David G. Summers said, "This launch today solidifies Canadian Soybean Exporters' Association's? partnership with a century old Malaysian company that has consistently stood as the number one food and beverage company in Malaysia."
The Canada Brand initiative was launched in July 2006 by the Agriculture and Agri-Food Canada with industry stakeholders and provincial governments of Canada. Canada's soybeans are global leaders in quality and value; it is pure 100% non GMO soybeans. Canadian soybeans are recognised internationally for their stable quality, higher consistency in shape and size for a better grind and higher protein content.
As one of the most widely researched, health promoting foods available, soy beans have naturally occurring compounds which are good for promoting health. Key benefits of soybeans are related to their excellent protein content, high levels of essential fatty acids, numerous vitamins and minerals, isoflavones and their fiber. Soy protein is said to lower cholesterol levels and the combined effects of soy protein and soy isoflavones lowers blood pressure and cholesterol levels.
The Canada Brand icon will be featured in Yeo's soy milk range comprising the 250ml tetra pack, 1 litre pack, 300ml can and the 300ml one way bottle.
Yeo's & Chef Wan Concoct Cintan Selera Chef Instant Noodles For A "Syok" Eating Experience!
25 September, Kuala Lumpur... What do you get when you leave your favourite Cintan instant noodles in the hands of Chef Wan, Malaysia's favourite culinary expert? The 'syokingly' delicious range of Cintan Selera Chef Instant noodles of course!
With the successful teaming up of Yeo Hiap Seng (Malaysia) Bhd (Yeo's), with celebrity Chef Wan, Cintan lovers can now add on two brand new flavours to their favourite instant noodles. The Cintan Selera Chef instant noodles is the latest extension of instant noodles for Cintan and is available in two flavours - Cintan Selera Chef Kari Laksa Perrghh! and Cintan Selera Chef Mi Sup Gempak.
The Managing Director and Chief Executive Officer of Yeo's, Owen Ow said that Cintan which has for years been the Malaysian preferred brand, continues to look for innovative ways to attract an even greater target audience.
Yeo's recently unveiled its new refreshing, youthful and contemporary packaging for its range of Cintan instant noodles in conjunction with the Yeo's Next Wave. The new packaging was developed as a result of the company's ability to predict, respond to and capitalize on change.
"The new Cintan Selera Chef instant noodles have a distinct Malay taste profile that is loved by all Malaysians. We are indeed fortunate to be in collaboration with Chef Wan who, in addition to being well-known for his local cuisine, is a great promoter of our local Malaysian dishes. What's extra special about the Cintan Selera Chef instant noodles is that it's co-developed for Cintan by Yeo's and Chef Wan. The successful collaboration also entailed Yeo's and Chef Wan to co-create the mouth watering recipes for Cintan Selera Chef instant noodles. "I am sure that after tasting the Cintan Selera Chef instant noodles, our consumers will be reminiscent of the delicious flavour and taste of the meals made painstakingly in the traditional way by their mothers and grandmothers especially in the kampungs," said Ow.
The collaboration with Yeo's for Cintan Selera Chef instant noodles is Chef Wan's first in the instant noodles category. Like the majority of Malaysians, Chef Wan acknowledges the tasty, springy Cintan noodles as his favourite choice and preferred brand. Chef Wan who simply loves the new Cintan Selera Chef instant noodles, is keen to share his 'syok' eating experience through the two specially co-created mouth-watering recipes with Yeo's. "This is the taste I want to share," says the 'Food Ambassador of Malaysia' who has more than 15 years' culinary experience and is the author of numerous successful cookbooks.
The Cintan Selera Chef instant noodles was introduced and endorsed by Chef Wan during a cooking demonstration held at Isthmus KL. With his extensive knowledge on Malaysian cuisine, Chef Wan demonstrated several easy and creative ways of preparing Cintan Selera Chef instant noodles using everyday ingredients and which can be enjoyed by the entire family anytime of the day. The guests were later treated to the delicious noodles during the buka puasa that followed.
In maintaining the uniqueness of each of its product, Yeo's has come out with a vibrant packaging for Cintan Selera Chef instant noodles. Ow explained that one is certain not to miss the Cintan Selera Chef instant noodles in any supermarket or shop as the packaging which has a smiling image of Chef Wan stands out among the rest. The creative packaging design and revamped Cintan logo, gives an upbeat characteristic and more appeal while maintaining the core characteristics of the brand.
"At the same time, consumers will easily identify with this new range of instant noodles as all of Yeo's Cintan instant noodles including the Cintan Selera Chef's range are made from the finest quality flour and protein-filled ingredients making them tastier and springier down to the last bite," he added.
Yeo's Marks 50 Years Milestone With The Nation
21 August 2007, Petaling Jaya... From quaint little villages to sky scraping towers, from dusty old roads to highways, from manual typewriters to Information Technology, Malaysia has certainly come a long way since achieving independence 50 years ago. These changes mark not an aged nation, but a young and thriving one. Similarly Yeo Hiap Seng (Malaysia) Berhad (Yeo's), which is marking 50 years presence in Malaysia this year, has scored a resounding triumph to be a part of this young and progressive country.
The pioneer and dominant market leader in Botanical Beverages such as chrysanthemum tea, soya bean milk, cincau, lychee, sugarcane, water chestnut, winter melon tea and ice tea lemon, marked its milestone by launching its new look in conjunction with the 50th Merdeka anniversary celebrations and its 50 years presence in Malaysia.
Another Yeo's product which has also undergone a face-lift is Cintan instant noodles. Cintan is Malaysia's first branded instant noodles and, one of Malaysia's most preferred household brand, which is recognised as the best and springiest noodles ever and a source of protein.
The new Yeo's and Cintan refreshing packaging which are modern, youthful and contemporary, were unveiled at the One World Hotel today by Owen Ow, Managing Director and Chief Executive Officer of Yeo's.
The facelift, which incorporates a new creative packaging design and logo, gives an upbeat characteristic to both the Botanical Beverages and Cintan Noodles; which now comes complete with a new refreshing packaging. The new Yeo's and Cintan packaging graphics further uplift the image, refresh and create more appeal while maintaining the core characteristics of the brands.
"Fifty years after its independence, Malaysia has undergone a tremendous transformation to become a thriving developing country, often considered a "role model" by its Southeast Asian neighbours for its economic and political stability, multicultural harmony and steady progress. Similarly, Yeo's has also undergone a transformation to reinforce its position as the pioneer and market leader in botanical beverages as well as instant noodles," said Ow.
"While we may have grown older in terms of the number of years we have established ourselves in Malaysia, I am proud to say that Yeo's is 50 years 'young' due to our ability to conform ourselves through times of change. Yeo's capability to adapt and to transcend with time with the Next Wave enables us to bring more excitement, innovation and renovation to our brand in addition to increasing its potential as a global brand,"
Explaining the concept of Yeo's Next Wave, Ow said that the new packaging was developed as a result of the company's ability to predict, respond to and capitalize on change.
"We know that Yeo's has grown to become more than a Trademark. Consumers consider Yeo's a "Trustmark", but in order to reinforce our position as a market leader we need to move with the times and prepare Yeo's to be a "Lovemark"," said Ow.
"Families have changed a lot in the past 50 years and we need to reflect that in our logo, our packaging and the products we offer. In order to retain these consumers, many of whom have grown up with Yeo's products in their household, we need to change and grow with them as well," said Ow.
Ow is confident that the modern and contemporary packaging of Yeo's and Cintan will not only appeal to the younger generation but will draw the attention of the older ones as well as it still retains its old charm albeit in a more fresh perspective.
We've drank it, eaten it and we love it simply because it brought us joy and comfort. Springy noodles with mouth watering flavourings to whet appetites and drinks that kept us cool all year round. It's still keeping us refreshed and filled today! Yeo's chrysanthemum tea, soya bean milk, cincau, lychee, sugarcane, water chestnut, winter melon tea, ice tea lemon, Cintan Asli, Cintan Curry, Cintan Assam Laksa, Cintan Tom Yam, Cintan Mushroom Chicken, Cintan Soto Ayam, Cintan Vegetarian, Cintan Mi Goreng Ala Indonesia and Cintan Mi Goreng Spicy. Love at first bite, Love at first sip or both! Yeo's, the natural choice.
