10 January 2008, Kuala Lumpur – Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) Malaysia’s leading home-grown food & beverage company, kicked-off its “Stay Safe with Yeo’s” campaign to encourage conscientious Malaysians to play their part to assist authorities to keep crime at bay.
Officially launched by Yang Berbahagia Tan Sri Lee Lam Thye, Vice-Chairman of the Yayasan Pencegahan Jenayah Malaysia (MCPF) and accompanied by Yang DiHormati Tuan Arjunaidi Bin Mohamed, Ketua Polis Daerah Petaling Jaya and Mr. Owen Ow, the Managing Director and Chief Executive Officer of Yeo’s, the “Stay Safe with Yeo’s” campaign aspires to encourage members of the public to join Rakan Cop in the fight against crime by encouraging them to report crime by calling any of Rakan Cop’s 13 designated hotline numbers.
Made possible through a joint effort with the Polis Diraja Malaysia (PDRM), MCPF and American International Assurance (AIA), the three-day crime prevention launch campaign took place at the 1-Utama Shopping Centre, Bandar Utama from January 09 until January 11, 2009 from 10 am to 10 pm with activities to educate the public on crime prevention and safety.
Speaking at the official launch, the Managing Director and Chief Executive Officer of Yeo’s, Owen Ow said, “In line with Yeo’s commitment to community welfare through our corporate responsibility programme, Yeo’s is truly pleased and honoured to collaborate on this important campaign with PDRM, MCPF and AIA to help address the increasing crime rates that we see today. Through this significant alliance, we want to do our utmost as a responsible corporate organisation and to play our part towards community welfare. This is not the first time that Yeo’s has embarked on a safety campaign. In fact, we ran our first public safety campaign in 1988. This marks yet another contribution by Yeo’s to ensure that we are aware of our own safety and also to encourage everyone to do their part to help the authorities to help make our communities a safer place.”
Ow said, “To facilitate this campaign, we made it possible for our popular range of Yeo’s Asian Drink beverages in tetra brik pack comprising Chrysanthemum Tea, Soya Bean Milk, Winter Melon, Lychee and Sugar Cane to carry a printed ��message’ on the back panel. The ‘message’ will invite members of the public to sms to a designated number to register as a Rakan Cop. Upon successful registration, 1st 10,000 members will be entitled for free AIA personal accident permanent total disability insurance with snatch protection coverage (PA) of RM 10,000.00 for 90 days. To drive the message effectively, the back panel will also include safety tips of what to do in different situations.”
“We would also like to reiterate that safety is the most important criteria and therefore, we would like to advise those who become members of Rakan Cop to adhere to the safety guidelines,” added Ow.
In his speech, MCPF Vice Chairman, Tan Sri Lee Lam Thye emphasized on the need to organize ourselves into self-help communities and adopt crime prevention practices that will help reduce criminal activity.
“It is only just and fair that we are entitled to a crime-free environment and a life free from fear. We need to regain the space lost to crime. We should not have to worry about snatch thieves every time we go for a walk. We should not worry every time we leave our children and loved ones at home fearing that they may be exposed to predators of the human kind. Our children deserve a safe and healthy space in which to play and grow.” said Tan Sri Lee.
Stressing on the importance of the “Stay Safe with Yeo’s” Crime Prevention campaign, Tan Sri Lee said that it was imperative for talks and discussions on ways to tackle the critical issues and implement measures that will make our cities safer.
“We need to make Malaysia a competitive safe and safe place for work, play and investment by foreign direct investors. A crime-free environment is an important prerequisite to our business competitiveness and attractiveness as an investment venue.” he added.
“Polis DiRaja Malaysia has a long history and collaboration in security and safety but our shared interests have always been broader than just fighting crime.” said Ketua Polis Selangor Dato’ Khalid Abu Bakar.
In his speech which was delivered by Tuan Arjunaidi bin Mohamed, Ketua Polis Daerah Petaling Jaya, Dato’ Khalid said, “We share a common view of the importance of enhancing safety and promoting prevention measures to curb crime – a common perspective on the importance of safety, a common commitment to help improve lives in the country, a common commitment to internal security as well as a common concern for general security.
“We may all wish that the solutions to our challenges were that simple, but the realities of our current security situation and therefore the shape of our challenges are a lot more complicated than some popular views would suggest.” said Dato’ Khalid.
The police chief said that despite the security challenges faced, the police force has always found ways to overcome them. Dato’ Khalid also commended Yeo’s, AIA and the 1-Utama Shopping Complex for addressing security and safety risks in an innovative manner, which still allowed people to go about their daily activities without fear or crime and urged other industries to follow suit.
Yeo’s range of Asian Drink beverages come under the banner of Yeo’s “Stay Healthy, Yeo’s the Natural Choice” campaign that meet consumers’ preference towards health drinks with lower sugar content through their “Better for You” products.
The “Stay Safe with Yeo’s” campaign featured a host of exciting on-ground activities such as self defense skills demonstration, games, gift redemption for signees, and “Yeo’s Stay Safe Hour Give Aways”. Members of the public can still sign up upon buying a packet of Yeo’s Asian Drink beverage by following the simple instructions on the back panel.
Yeo’s Asian Drink beverages in tetra brik pack comprising Chrysanthemum Tea, Soya Bean Milk, Winter Melon, Lychee and Sugar Cane is available at all leading retail outlets, hypermarkets and supermarkets.