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WHAT'S NEW |
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Launch
of "Great Health, Great Taste"Campaign: YEO'S Focus on Core Food and
Beverage Product
Author:
LENNY LIM
Date: 5/12/04 12:28 PM
YEO'S
last week launched a "Great Health, Great Taste" campaign building on the everlasting
values of its core Food and Beverage products. These build on the pillars of
Great Growth (from food products like Chicken Curry and Baked Beans), Great
Heart (from the company's flagship Soy drinks), Great Vitality (via YEO'S range
of Tea drinks) and Great Energy (from Noodles to Seri Kaya to its latest energy
drink - J5).
The
three month long campaign, featuring three different TV Commercials,
is the first time that the company is mounting such a massive consumer
marketing drive outside the traditional Lunar New Year period. The
concerted campaign aims to draw consumers back to the YEO'S family
of products. Many chains and individual retailers will be supporting
the campaign by prominently featuring the YEO'S products as they
are also able to participate in an incentive program for traders
with a total incentive of RM163,000 for participating outlets.
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