OVER 40,000 PRIMARY SCHOOL CHILDREN ENJOY THE FRUITY GOODNESS OF YEO'S LA FRUIT DRINK
(Yeo's triangular pack makes an exciting comeback-La!)
|
|
June 2008, Petaling Jaya ... To coincide with their corporate responsibility efforts which supports the on-going "Yeo's Stay Healthy, Yeo's the Natural Choice" campaign, Yeo Hiap Seng (Malaysia) Berhad (Yeo's) presented over 80, 000 packets of Yeo's latest fruit drink, "La" to 40 primary schools in Kuala Lumpur and Selangor via a road show activity. Held in conjunction with the inaugural launch of the La Fruit Drink, amongst the lucky recipients were SK Puchong Perdana, SKJC Yuk Chai, SK Seksyen 2, SRJK Chung Hua, SRJK Kheow Bin, SK Setiawangsa, SK Raja Muda, SK Telok Pulai and others.
|
The Managing Director and Chief Executive Officer of Yeo's, Owen Ow said, "The Yeo's, initiated La Road Show is in line with our corporate responsibility efforts to provide a platform to school children to encourage them to make healthier choices in their everyday food & beverage selection. The Yeo's La Fruit Drink range, made from real fruit juice, provides a refreshing and healthier alternative as an option to the kids today."
|
Owen added, "We coincided the La Road Show with the inaugural launch of the La Fruit Drink to mark the significant and nostalgic comeback of the triangular pack! School children in the 1950s were first introduced to Yeo's beverage in triangular packs which was very well received then. Incidentally, Yeo's was the first FMCG (fast moving consumer goods) company in Malaysia to introduce the triangular packed beverage and also the first to reintroduce the concept into the market once again. We wanted to emulate the same kind of excitement amongst children today as the triangular packed beverage was once enjoyed by their grandparents and possibly their parents when they were children. What's more, in keeping to the nostalgic essence of the brand, the La Fruit Drink range is still kept to an affordable price of 70 - 80 cents per pack to benefit all." The La Road Show, which saw the distribution of 2,000 packs of La Fruit Drink to each of the 40 schools, officially ran from March, 2008 until June, 2008. The birth of the 'La' brand name is derived from the local Malaysian lingo of endearment ¨C "Lah", used in everyday conversations; Please-lah, let's go-lah, yes-lah, just to name a few. Riding on this sense of familiarity and nostalgia that can instantly struck a chord with Malaysians; Yeo's introduced the one and only La! The interactive road show required each child to say "La" in true Malaysian fashion to receive their free sample of the La Fruit Drink from Yeo's representatives. The children cheered gleefully for their choice of Orange La, Grape La, or Strawberry La. A task that was thoroughly enjoyed by the children!
|
|
The thirst-quenching option, the La Fruit Drink range, made from real fruit juice, is available in three tasty fruity options of Strawberry La, Orange La and Grape La. Each of the colourful La Fruit Drink triangular packed drink can be easily identified with the fruit motifs of grape, strawberry and orange to excite taste buds. Not only can the La Fruit Drink be enjoyed straight from the box, once frozen, you can literally eat your drink! One product with two different means of enjoyment.
The La Fruit Drink range is available at school canteens, sundry shops, grocery shops, mini and large supermarkets and other outlets.
|
